Wednesday, October 28, 2009

Crate Cookies v1 - Real Mixtapes/MP3's


In the past couple of weeks there has been some real mixtapes to download & really made a impact on either your ipod, computer or stereo..Check your favorite blogs for these mixtapes !! PS: I'll be doing this every week too !! Also you get to hear a classic interview ( Old School Radio Hour Feat Scratchmasta Jazzy G ) & some real old school mixing..

Shouts to: S.O.U.L., The Legendary Showtime, LA Luv, E-Kim, Kool Mike Ski, Scratchmasta Jazzy G, Rob Shock, Olskool4Real, Brandan, Gildog, Mike, DJ Pos2,DJ StepOne, Andyman187, Hevehitta, DJ Unexpected, Hamza, Marioka, Bzrwon, DJ King Flow, Swot Team (Mista Sweet & DJ Knowledge), Pipomixes, Sugichefz, 238Beats, Mixtapes Do Exist Project, DJ ReMike, DJ Books & to those i forgot - i'll get you on the next one !!

Jazzy Jeff - I'm The Dj, He's The King ( Micheal Jackson )
Belal - The Real Hip Hop
K-Salaam & Beatnick - Never Say Goodbye
Nitty Brown - Soul Clazzics
Showtime - The Kickback V1
Uncle Q - Best Of Maxwell & Best Of Raphael Saadiq
Step One - Summer's Over ( 2009 )
Flash - Throwback Records V13 ( New Jack Sound )
Rich Medina - Live At The Do-Over 8/9/09
Beat Junkies Meet The Beatminers ( Nightlife @ 9/11/09 )
Unexpected & Hevehitta - The Deadly Duo ( Jay Z & NAS )
Books - Hurby Azor ( The Legacy )
Remike & S.O.U.L - Stetsasonic

Tuesday, October 27, 2009

Pushin' Tapes - Pos 2 ( Flexi Wit Da Tech )



Tapemasta: If you need that real hip hop, then this one should make you feel a little good..it remind me of those late nights listening to WHBI !! Good Shit, hands down !!

Pos 2: Alright. So here is my new mix I made. On some "how it used to be done," I did this in 1 take in 2 parts. Might not make much since but regardless, I did it live because that's the way I like to do shit.

Not going to get much into it. Download the mix and if you dig it, spread the word. If it doesn't float your boat, thanks for at least taking the time to listen!


1. Mr. Cee tribute to Mr. Magic intro
2. Cormega - Make it clear
3. J. Cole - Dead Presidents 2
4. K-V f/Royce Da 5'9", Pace Won & DJ Noize - 5'9 Won
5. skyzoo - penmanship
6. Guilty Simpson - Stress
7. vandalyzm & finale - watch n***as
8. sha stimuli, Freeway, Young Chris - Moveback
9. De La Soul - LA LA LA
10. Keyel - Cold Soda
11. Busta Rhymes, J. Holiday - Hits for days
12. Jay Z - Thank You
13. Royce da 5'9 - Oct. 20th
14. Ali Vegas, Torae - Lost
15. Raekwon - Walk with me
16. Fly Union, Willie da Kid - Great
17. Joell Ortiz - 50 for the people
18. Ghostface - not your avg. girl
19. Freeway - Blogger
20. Beanie Sigel - All for it
21. ARES - Ain't no way
22. Zero Star - Like me
23. Kam Moye - Lets be honest
24. Greenhouse Effect - Getting There!

Pushin' Tapes - Books ( Hurby Azor - Legacy Music )



Tapemasta: When i seen this email last night, i said now that's a good idea..Now for those graphic designers & dj's who say that they got that 2009 swagger ( Sorry Wayne & friends is falling down again..What rapper do you know rocks a World Series game - none of the new dudes is )- the late 80's & 90's is invading your ipods & email boxes again..now what you got to say !! The invasion of real ideas is coming back again..Everything runs in a circle, henceforth this mixtape !!

Books: First off...we thank ALL supporters...S.O.U.L(still moving units!) & Hamza21...believe it or not y'all helped start this snowball (pass this on to olskool too) and we thank u. Dot, Clubba..the hell with blogger!! I'm about to follow y'all lead(thethievstheme.com is on its way). We thank The Diggers Union(Hevehitta, Unexpected, we truly strive for the genius and thought that goes into those creations), Rap Mullet(big chew may i please have another mixtapeology cause i'm tired of reading that jewel!)...and if Big Chris from Foundation Magazine is reading this...i apologize sincerely and regret not showing up but i'll put half the blame on pigheaded DJ Juice. Tapemasta...just your name on this email is enuff!

Now.....Hurby Azor. We do all things Hip Hop. Period. This is for my sisters 30 and older who did the wop to these songs. To all tramps..To the dookie ropes and to the kid n play dance (we still love house party pt1). To the fake British voice twinged with a Brooklyn accent..and to one of the most hardest female mcs on wax! Please pass this on to a true skool hip hopper near u !!


The Thieves Theme Presents Hurby Azor - Legacy Music

1 The Party Intro - Hurby Azor & Missy Elliott
2 I Am Down - Salt N Pepa
3 Last Night - Kid N Play
4 Cindafella Dana Dane
5 The Rhythm - Kwame
6 Tramp (Remix) - Salt N Pepa
7 On The Smooth Tip - Sweet Tee
8 I Got An Attitude - Antoinette
9 Rollin Wit Kid N Play - Kid N Play
10 Everybody Get Up - Salt N Pepa
11 Dana Dane Wit Fame - Dana Dane
12 It's Like That Y'all - Sweet Tee
13 Let The Rhythm Hit Em - Salt N Pepa
14 I'll Take Ya Man - Salt N Pepa
15 My Mic Sounds Nice
16 Hit Em Wit This - Antoinette
17 Gittin Funky -Salt N Pepa
18 Ownlee Ewe - Kwame
19 I'll Do Anything - Snow
20 Nightmares - Dana Dane
21 Skeeza - Jacci McGhee
22 I Got Da Feelin - Sweet Tee
23 The Showstoppa - Salt N Pepa
24 Push It (remix) - Salt N Pepa
25 Do This My Way - Kid N Play

Saturday, October 24, 2009

Pushin' Tapes - Clue ( Cluemanatti v2 - The Rematch )

So let me think the year was 1997 & we was rocking the joints hard..I see people shaking their heads now on how did we cover all the bases this weekend. So why not drop a Clue on you & show you made the game what it is right now..This was called the Rematch for a reason & i'm sure you can't even figure out why..How many of you remember Silver Spoons by Puffy & The Lox or Trading Places by AZ..Now who got it now ??

Friday, October 23, 2009

( Updated Link Again ) Pushin Tapes - The Legendary Showtime - ( The Kickback V1 )




****NEW LINK SO THIS ONE SHOULD WORK*****

Showtime: NEW YORK CITY CIRCA 1985, THIS IS WHAT THIS CD REMINDS YOU OF WHEN YOU POP IT IN YOUR CD PLAYER... TRUST ME ON THIS IT'S A CERTIFIED CLASSIC. NUFF SAID. ENJOY!

Tapemasta: Now you get to see what we grew up on & this is what made today's music grow. Hands down, some of you can't or won't relate to what we do. So now, we going to show you why we do what we do. From here on out, watch your step because now you're going to be taught a lesson on what real music is ( remember these joints is what you call classics today )..No more mp3 dj's, straight music to groove to !! If you can't rock with it, then you know what to do !! To my fellow bloggers, you'll truly enjoy this & believe me, total play on the ipod & we got more coming !!

Sunday, October 18, 2009

Saturday, October 17, 2009

Pushin' Tapes - Dr Duss ( Reminisce )

Once again, this will probably go over your heads again !! If you wasn't in the streets during the mid 90's..then this joint isn't for you either !! Get it for your parents & watch them tell you " What you doing with this ? "..Believe me, you'll thank me later on !! Keep up now because i already went pass you twice !! Gil, Ol Skool, Marioka..i got you on this one !! Let's go people !!

Pushin' Tapes - Bam Bam #13 ( Return Of The Dragon )

Hmmmmm !! Keep searching the net !!!

Pushin' Tapes - Fidel ( Ghetto Singers )

To my adults on the blogs..tell the ladies, i got them today !!

Pushin' Tapes - Fidel ( Love & Rasta )

Once again, i'm going to keep pushin' the envelope now..Let's see you keep up now !!

Pushin' Tapes - Fidel ( The Ultimate Party 1980-2001 )

Looks like the game is becoming bleak right about now..So you know how i do with the drops & now i'm going a step further..Shouts to Grandmaster DXT, Chuck Chillout, Stik-e, Scratchmasta Jazzy G, Jazzy Jay, Hakim ( Cutmaster DC ), Grand Wizard Theodore, Steve D, Mista Sinster, DJ Scratch for doing the Guitar Center in Bklyn. For the Flatbush crew, i got you !! Watch out haters because i'm coming stronger now & you're not going to be able to keep up now !!

Thursday, October 15, 2009

Pushin' Tapes - Mixtape Project V2 ( Stetsasonic: The Original Hip Hop Band )


Tapemasta: Once again, here's another project which should make people heads rock on the work desk..Those people who know what's up about the hip hop band, will enjoy this joint.

OUHH PRESENTS: DJ REMIKE - STETSASONIC: THE ORIGINAL HIP HOP BAND
First up i would like to thank my fans, my fam & the DJ's for all the help and positive feedback to make this project a great success. The first release by DJ Books was a great success in 3 months we have more then 2000 downloads and still counting & a worldwide release with about 30 blogs posting the mixtape at the same moment. If you would like to make any kind of contribution to the project or you're a DJ who would like to make a mixtape for the project contact me at soul10018@gmail.com

Now it's time for the second release. This one is a tribute to Stetsasonic by my man DJ ReMike. This is what he has to say about the mixtape:

Stetsasonic was a hip hop group that dropped 3 albums in the mid to late 80s (around the same time as Run-DMC was active). They're considered to be the first hip hop live band. After the group folded, heir frontman, Daddy-O went on to drop a solo debut and become a very in-demand producer, and their DJ Prince Paul became a part of reknowned hip hop group De La Soul. My reason for dropping this mixtape was that I felt that Stetsasonic's was forgotten and to bring it to the light. Additionally, the tape is part of SOUL's mixtape project. The project is meant to bring back the real original mixtapes & real mix DJ's. Big thanks to Shake from 2dopeboyz.com for the (2)dope cover! Anyways, enough talk let's enjoy!

01. Hip Hop Band Intro
02. Showtime
03. Just Say Stet
04. So Let the Fun Begin
05. Gyrlz
06. Go Stetsa
07. Wordsmith - Interlude
08. Daddy-O - Brooklyn Bounce
09. Talkin All That Jazz
10. Speaking Of A Girl Named Suzy
11. Go Brooklyn 3
12. Hip Hop Band
13. Ghetto Is The World
14. DBC Let The Music Play
15. No BS Allowed
16. Stet Troop 88
17. Daddy-O - Flowin In File
18. Daddy-O - Nobody Moves, Nobody Gets Hurt
19. Bust That Groove
20. My Rhyme
21. A.F.R.I.C.A (Norman Cook Remix)/Outro
22. The Problemaddicts - What It Seems (Remix Produced By DJ ReMike)(Bonus Track)

I like to give a shout out to the following blogs for helping me out and post this mixtape on there blogs (United We Stand):

Pushin' Tapes, Ol Skool Rules, All Soul And Funk, TheBustownStomp, Recognize The Real, Dot Got It Blog, Rekordz On Wheelz, 238Beats, Where Real Hip-Hop Lives, Pipomixes, Only Built For zShare Links, The Diggers Union, Sugichefz, Domeshots And Fat Laces, The Essential Elements, Let The Brainz Blo G, The World Famous Schnooklyn Zoo, 3m50 Movies And Music, Real Hip Hop, Mix Tape Game, Mixtapes Do Exist Project

I like to give my respect to my partners in crime:

Olskool4Real, Tapemasta, Brandan, Gildog, Roree, Mike, DJ Pos2, DJ StepOne, Andyman187, Hevehitta, DJ Unexpected, Dynamic Hamza, DJ Marioka, Bzrwon, Vas, Jamo, The Supreme Unknown, DJ Broxy B, DJ King Flow, Swot Team (Mista Sweet & DJ Knowledge), Pipomixes, Sugichefz, 238Beats, Mixtapes Do Exist Project, Gilbert, DJ ReMike, Sparkle Motion, DJ Ideal, Jamo, Jayrocc, DJ Irie, Deams & everybody i forgot.

Monday, October 12, 2009

Pushin Tapes: The Format Hasn't Changed !! Fran Lover ( Back In The Days )



As you see what the title says..My format hasn't changed at all ( some of you just can't get what came easy to you anymore - this goes to the people who was looking for downloads only - time for you to work harder now - because you didn't give nothing in return ). Here's a mixtape which hit the streets hard back in 1998, if you rocked the 1st Ekim old school joint back in the days - then you'll remember this one. Fran Lover was one of the most popular dj's back then ( Ekim, Craig G & Fran Lover was killing the scene with r & b )..I know my joints & what was moving. So to my fellow bloggers, i got you & believe me we're going to have some fun now. Now to my Brooklyn posse stand up because we're on that BSN ( Brooklyn Shit Now )..

Wednesday, October 7, 2009

Pushin' Tapes - DJ Wonder & DJ Parler ( Punk Smoove Sh*t )



Tapemasta: Once again, we're on that party stuff again..I was talking to a mixtape dj today, who's still doing his thing..We crack jokes on how the game was 5-10 years ago ( time for alot of you to change up ). Everybody running to get the same nickel..don't worry, i'm here to save the blog world again( Mista Resse, Ol Skool, Gildog & SOUL - i think ya'll should enjoy it )..See below !!

DJ Wonder: This was a collabo between Myself and DJ Parler for the party series that we do with RareForm NYC. Straight R&B, Smoothed Out Hip-Hop, New Jack Swing, Jay Dee Bang Bangs and More!

For my part of the mix I did a classic Ron G./Kid Capri-style Blends Tape. Ron even co-signed the mix on the intro!! For everyone who likes my Lip Service mixes – this has that flavor!!

Even if you’re not into mixtapes – check this out, I think it’s quality work…

Pushin' Tapes - Dee Wiz ( Spring 09 Mix )


Once again, you know what i do with real dj's ( no itunes mixes )..If you got my joint with Luv Bug Starski & Dee Wiz before then you know what to expect. A little of everything & let's just say he got you covered with the music..Once again, to my ol skool crew on the blog world - i got you with this !! The ipods is going to be working again for the weekend ( his Micheal Jackson mix is hot )..Guess who's back people !! We bringing the party to the blog world now - hold on !!

Lenny Kravitz - I Belong to you
Rihanna - Umbrella
Lil Wayne - Get Money
Kanye West - Good Life
Lil Wayne - Ms. Officer
Kanye West - Heartless
Jamie Foxx - Blame It
Fergie - London Bridges
Blackstreet - No Diggidy
Arrested Development - Everyday People
Ryan Leslie - Diamond Girl
Maroon 5 - This Love
Ron Browz - Pop Champagne
Lupe Fiasco - Superstar
Sean Paul - Give it to me
Serani - No Games
Movado - So Special
Jennifer Lopez - Get Right
Amerie - 1 Thing
Maino - Hi Hater
Beyonce - Single Ladies
Kat DeLuna - Run the Show
Jay Z - Encore
Guy - You can call me crazy
Bel Biv Divo - Do Me baby
LL Cool J - Phonomiam
Timbaland - Give it to me
Prince - Kiss
Big Daddy Kane - I get the job done
Aretha Franklin - Respect
Kid N Play - My Way
Chubb Rock - Treat em Right
Mary J Blige - Just Fine
Snoop Dogg - Sensual Seduction
Estelle - American Boy
Kelis - Milk Shake
Sean Paul - We Be Burnin
Crystal Waters - 100% Pure Love
Shannon - Let the music play
Johnny Kemp - Just Got paid

Tuesday, October 6, 2009

Pushin' Tapes - DJ Flash - Throwback Records V13

Tapemasta: I remember when i first got his joints in the mail ( i got alot of them )..Talk about classic material & he's a real dj too..My old school crew is going to enjoy this one. Believe me, you can thank me later on this one..There's other joints he dropped & his version of Jay Z tracks is good also !! This dj hails from Canada, not to confuse you with Grandmaster Flash of the Furious Five fame !!

1.Bell Biv Devoe-Poison
2.Boyz 2 Men-Motown Philly
3.R Kelly-She's Got That Vibe
4.Guy-I Wanna Get With You
5.Johnny Gill-Rub You The Right Way
6.Keith Sweat-I Want Her
7.Michael Jackson-Remeber The Time
8.Teddy Riley ft Tammy Lucas-Is It Good To You
9.Guy-I Like
10.Bell Biv Devoe-Do Me!
11.Bobby Brown-My Perogative
12.Riff-White Men Can't Jump
13.Basic Black-She's Mine (Hip Hop Mix)
14.Boyz 2 Men-Under Pressure
15.Another Bad Creation-Iesha
16.Tony Toni Tone-Feels Good
17.Janet Jackson & Luther Vandross-Best Things In Life Are Free
18.Johnny Kemp-Just Got Paid
19.Janet Jacksont-Alright (DJ Flash RMX)
20.Janet Jackson-When I Think Of You
21.Pebbles-Mercedes Boy
22.Vanessa Williams-The Right Stuff
23.Jane Child-Don't Wanna Fall In Love
24.Michael Jackson ft Heavy D-Jam
25.Teddy Riley ft Guy-My Fantasy
26.Bobby Brown-Humpin Around
27.Bell Biv Devoe-She's Dope
28.Kid N Play-AIn't Gonna Hurt Nobody
29.Guy-Groove Me
30.Tevin Cambell-Just Ask Me To
31.Bobby Brown-Get Away
32.Michael Jackson-In The Closet
33.Janet Jackson-You Want This
34.Karyn White-The Way I Feel About You
35.Mac Band-Roses Are Red
36.Jeff Redd-You Called And Told Me
37.TLC-Ain't To Proud To Beg
38.Tony Toni Tony-If I Had No Loot
39.Bell Biv Devoe-I Thought It Was Me
40.Ralph Tresvant-Stone Cold Gentleman
41.Christopher Williams-I'm Dreamin'
42.Heavy D-Somebody For Me
43.TLC-What About Your Friends
44.Keith Sweat-Gonna Make You Sweat
45.Hi Five-I Like The Way
46.Portrait-Here We Go Again
47.Bobby Brown-On Our Own
48.Al. B Sure-If I'm Not Your Lover
49.Jade-Don't Walk Away
50.Janet Jackson-Love Will Never Do
51.Pebbles-Giving You The Benefit
52.Bobby Brown-Don't Be Cruel
53.Tevin Cambell-Round & Round
54.Hi Five-She's Playing Hard To Get
55.Colour Me Badd-I Wanna Sex You Up 56:26
56.Wreckx-N-Effect-New Jack Swing 2
57.Wreckx-N-Effect-Rumpshaker (Teddy 2 Mix)
58.Blackstreet-Blow My Mind
59.Tony Toni Tone-Let's Get Down
60.They Boys-Dial My Heart
61.Bobby Brown-Every Little Step
62.Joe-I'm In Luv
63.After 7-Heat Of The Moment
64.Intro-Love Thang
65.Surface-I Missed
66.BVSMP-I Need You
67.New Edition-If It Isn't Love
68.Tara Kemp-Hold You Tight
69.SWV-So Into You
70.Guy-Tell Me What You Like
71.After 7-Can't Stop
72.Troop-Spread My Wings
73.Al B Sure-Off On Your Own
74.SWV ft Michael Jackson-Right Here (Human Nature Duet)
75.Intro-Let Me Be The One

Monday, October 5, 2009

Pushin Tapes - Beyondrest ( In The Bedroom V2 )

Okay fellas, time for you to drop something for the ladies in your life..If you got the Danny S Seduction mixtape, then i know you'll need to rock this in the ride. The lady will enjoy it !!

Pushin Tapes - Clinton Sparks ( R & B Blends V3 )

Straight up..Let's keep going for my blend fiends out there !! Too much music & not enough time !! Enjoy once again...

Pushin Tapes - Mista Rello ( Hip Hop Before It Went Pop V1 )

I think we all know what i do & why !! Let's just continue rocking with some more hip hop..Remember it's about the music !! Those ipods should be on total rotation now & let's just say you got some hip hop coming..

Pushin Tapes - Mista Rello ( Hip Hop Before It Went Pop V2 )

Might as well continue doing something for the masses worldwide. People don't realize the power of a mixtape. Also the 90's seem to be the most popular time for hip hop. Sorry, it's the music & how you put it together. The product has to be a finished piece & acceptable to the public..Now you get the internet involved & make things interesting..Once again, here's that Rello hip hop !!

Pushin Tapes/Rapmullet Mixtapeology: Part 1...Branding ( RIP Mr Magic )


Tapemasta: Before i start this month with some joints, i was figuring on how i was going to do something as a tribute to Supa Rockin Mr Magic ( Whodini, Fearless Four, Master Don & others )( i got a idea, but i'm going to speak with some people first )..I remember back in the days rocking the mic in Coney Island projects against Daddy O, Wise/Delight & others ( then i realized later that we lived in the same neighborhood of ENY/Bklyn - boy, i couldn't stop laughing ) - during a contest that Mr Magic was hosting out there..Also remember this was around the time when Fat Boys had just got their contract from the other contest. Magic, Red Alert, Chuck Chillout, Hank Love, Awesome 2 & others did alot for me back in the days on the radio. ( i remember early days when Flex was helping Chuck Chillout ). Those Friday & Saturday nights was the moment for me..When i got home from school, i didn't go outside until Sunday morning & this was around the time when mixtapes wasn't hitting the streets hard like that yet - but they was out there..Man, i remember when Mr Cee was talking shit on WHBI about how Big Daddy Kane was going to smash all the rappers with his flow..Man, enough talk !! Rest In Peace, Sir Juice aka Mr Magic !! You made you impact sir & it'll be missed !!


Man, this was hit right on the head & i've been saying this for years. Certain people need to see why they made those mixtapes. Majority of these djs was fans of the game, but i know for a fact that most of the early dj's did mixtapes because they luv what they did. Today's djs' only do it because they need to get that "doe" & don't care how they do it. That's what's the difference between those dj's & today's mp3 selectors..Here's a fact that some people need to understand. Imagine if S & S, Dirty Harry, Kid Capri, Self & others was to do mixtapes today ?? Think about what made them famous & they continued doing it..what would happen to the new crop of dj's whose hitting the internet now ?? So now, i'm going to drop Ron G Mixes V5 on you !! Once again, enjoy what you hear !! Shout to Divine ( For having me dig for it ) & there's more projects coming soon !!



Big Chew ( Rapemullet ): Mixtapeology: Part 1...Branding

(note: if you make mixtapes for fun or for the hell of it please stop reading here. This information is for the purpose of obtaining goals beyond just having fun. This is information that is intended to help you add to the bricks that make up your mixtape foundation which will propel you to bigger and better things.)

Per Wikipedia: A brand is a collection of experiences and associations connected with a service, a person or any other entity.
So how do you brand your mixtapes? First you need to understand the components of your brand. The visual, the audio and the experience.

The visual is of course your art work.

Who remembers the lesson on the dead zone between slick and authentic? Well its' that space between a mixtape cover that looks really slick(obviously), innovative, really well done (think any cover by any of the top designers today when they are allowed to do their thing) and a cover that is authentic in presentation (think of a cover like Neil Armstrong who uses old pics from when he was a kid or maybe a pic of two topless chics baggin' up crack). You want to be at either end of the spectrum visually. Where you don't want to be is stuck in the middle of both. Not slick enough and not authentic enough. That makes you invisible and forgettable and when it comes to your brand you need both.

Now say you're starting a new mixtape series. That first cover you present sets the tone for all the other mixtapes in the series that follow. You want to use the same base "theme" of that first cover. That's how the consumer identifies your brand within that series. It could be same font, same pics, same color scheme but it needs to have a constant and of course be within the slick or authentic framework. You could have Miami Kaos draw you 3 new MCs with every new cover with different backgrounds and titles, while they may look very nice overall you did nothing for your brand. Do you see Coca-Cola changing their staple graphics in every new ad campaign? No. The logo is the same, the message is the same and the overall "theme" is the same...just presented in different settings/situations i.e. mixtapes.

I see too many DJs going to the "it" designer of the time and having them replicate something they did for another DJ. That people is the path to the dead zone. You don't need drastic off the wall shit either. Subtle changes can make all the difference and you must let the designer do what they do, stop hand cuffing the creativity. Formulate your plan, the direction and let the designer make it come to life.

So you have your visuals straight, cover work is proper. You're able to stand out, your visual is memorable, you're on your way but what about the audio...the mix (term used lightly) itself? Follow me.

The audio is the actual quality of the sound on the mixtape, the drops/sweepers and the frequency.

You can scream all day that "hood cats" don't give a fuck about sound quality. Well you're fooling yourself. This isn't 1992 and we aren't fucking with cassettes anymore. Cats in 2009 are used to crisp, clear audio and if your audio sounds like you recorded it hanging out a car window driving down the highway you just fucked up your brand. Customer says: "yea, he's got some new shit but his mixtapes always sound like dying squirrels". You think that doesn't happen? You want that fan, that customer to pop in that mixtape and be like, "damn, that sounds good".

Let's get to the drops. Sweepers, drops, tags...whatever. You do need them. It could be your own voice, it could be that radio dude saying some shit, it could be a clip from a movie but it needs to be just as memorable as the cover work. Once you find what works you then need to work on your timing/frequency of use. I mean you talk to any DJ clue fan from the 90s and Clue's drops ride with the music so well when you hear that same track off the mixtape you hear that drop even tho it's not there...that's branding. I gotta stress timing and frequency tho. Too much and you lose, their gonna take that mixtape out for something else that doesn't annoy the hell out of them. Too few drops and your still invisible. The best way to "learn" how to use drops the right way is to listen to others who already do it properly. The other component in regards to the audio is the music itself, the mix if you will. This used to be the most important thing and in a perfect world it would still be but you need to be a realist these days. The mix is the foundation and will build you that fan base. The rest is to get the people to actually listen and buy your mixtape but that mix is what keeps them buying.

Let's recap. You got the visual working for you. Your sound quality is proper, you've branded the audio and the mix is boom bangin', What's left? The experience.

The brand experience is all of the above combined into one. The act of viewing that cover online or in the store, reading the track list, listening to the mix, being excited about it, hearing those well timed drops while looking at the slick and/or authentic cover and becoming a fan of your mixtapes. Tie all that into when and what happens to that person while they're listening to that mixtape and you have your complete brand experience.


You know your brand is solidified when a person can:

A. Identify your mixtapes immediately on a shelf by the cover.
2. Identify your mixtapes simply by hearing while its playing in a car at a stop light.
Z. Identify your mixtapes by someone simply saying your name where they recall a specific mixtape and/or song off that mixtape.